Google announced on its blog today that they’re teaming up with Starbucks to bring “fast, free wifi” to all 7,000 Starbucks locations.
As someone who often uses Starbucks as a base of operations for work I have constantly been frustrated about the speeds of the free wifi which is currently provided by AT&T. Not that I’m one to look a gift horse in the mouth but their speeds are often so slow it’s difficult if not next to impossible to get any sort of work done. Now I use my phone’s LTE connection as a hotspot wherever I go so I don’t have to deal that.
That could all be a thing of the past however.
Coffee shop + Internet—it’s a pairing that many of us have come to rely on. WiFi access makes work time, downtime, travel time and lots of in-between times more enjoyable and productive. That’s why we’re teaming up with Starbucks to bring faster, free WiFi connections to all 7,000 company-operated Starbucks stores in the United States over the next 18 months. When your local Starbucks WiFi network goes Google, you’ll be able to surf the web at speeds up to 10x faster than before. If you’re in a Google Fiber city, we’re hoping to get you a connection that’s up to 100x faster.
We’ll start rolling out the new networks this August. We appreciate your patience if it’s still a little while before we get to your favorite Starbucks—you’ll know your new network is ready to go when you can log in to the “Google Starbucks” SSID.
If you walk into pretty much any Starbucks in NYC you’re likely to see a sea of laptops with people banging away at one project or another. This will come as welcome news to each and every one of them.
Do you use Starbucks wifi regularly? Have you been frustrated by the slow connection speeds? Let us know what you think about the partnership with Google.