CAUTION!! This video will likely make you want to gouge out your eardrums with a fork. You have been warned.

Last week at a three-day retreat in upstate New York, Marina instructed Lady Gaga in the Abramovic Method–a series of exercises designed to heighten participants’ awareness of their physical and mental experience in the present moment. Sounds completely legit!

Marina Abramovic Institute (MAI) will be the first space dedicated to practicing the Abramovic Method, which prepares participants to both perform and observe long durational work.
For more about the Abramovic Method, see our website and this video from Bonsai TV.

The Abramovic Method describes itself as being a tool for people to “develop skills for observing long durational performances through a series of exercises and environments designed to increase awareness of their physical and mental experience in the moment”.

Oh yeah, and it has a kickstarter page. So far they have raised $250,652
out of their $600,000 goal.

Marina Abramovic Institute is dedicated to the presentation and preservation of long durational work, including that of performance art, dance, theater, film, music, opera, and other forms that may develop in the future. MAI will foster collaboration between art, science, technology, and spirituality, bringing these fields into conversation with long durational work. MAI will provide an educational space to host workshops, lectures, residencies, and research.

In total, $20 million is needed to complete renovations of the institute and begin operations. Marina has paid for phase zero of this development process. She purchased the building at 620 Columbia Street in Hudson, New York for $950,000 and donated it to the institute. She funded the budget of the MAI office for six months and commissioned the architectural concept. As of now, Marina has paid $1.5 million out of pocket towards the early stages of MAI. A single person, no matter how successful or passionate, cannot single-handedly fund and sustain a cultural institution of this size. She hopes that an equally passionate public will join her in contributing to phase one.

This sounds like one of the worst ideas for a business investment that I’ve ever heard of. It doesn’t teach you to act or sign, or anything for that matter. It’s sole purpose is to somehow, supposedly, train you to be able to do those things in a performance setting for extremely long periods of time. So basically it’s like a $20 million money pit with exercise and yoga.

Posted by James Poling

A socialist, tinkerer, thinker, question asker and all around curiosity seeker. If you'd like to reach me you can use the contact link above or email me at jamespoling [at] gmail [dot] com.

One Comment

  1. Well, she sure has a big crystal, and a lot of smaller crystals. So… as we all know… that’s going to help, somehow.

    Crystal nonsense aside, this seems like decent meditation practice. It’s very similar to Buddhist singing meditation.

    Like

    Reply

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