Canada’s low-cost carrier WestJet decided to make holiday travel a little more tolerable for a few of its passengers and they brought Santa in to help them. It’s actually pretty touching.
Passengers heading to Calgary from Toronto and Hamilton were invited to share their Christmas wish with a real-live Santa Claus before boarding their planes.
WestJet then sent its “elves” to various stores around Calgary to pick up the items the passengers asked for.
Finally, upon arriving at the baggage carousel, passengers were greeted with individual gift boxes containing their custom “Christmas miracle.”
Some of the people asked for socks and underwear, some asked for big screen TVs. Guess which one was happier when they got to their destination and found out about this little Christmas “miracle”.
This is how you do viral marketing. Great concept, great plan, great execution. If I lived in Canada and saw this I would be a WestJet customer for life.