The Yocha Dehe Wintun Nation purchased airtime to run a 60 second spot during halftime of tonight’s NBA Finals game of the Spurs vs. the Heat. The California tribe located just north of San Francisco wouldn’t say how much the airtime cost but did say that it was “significant”.
The video above is the entire 2 minute video that tonight’s commercial will be edited down from.
The Washington football team has been at the center of controversy for quite some time for their use of a team mascot that many people consider to be an extremely derogatory term to Native Americans. Dan Snyder has said publicly that he has no plans to change the name of the team, going so far as to call it a “badge of honor”.
Many sportswriters,fans and even NFL players are hoping that the NFL, specifically NFL commissioner Roger Goodell, will put pressure on Snyder to change the name of the team. Goodell has also publicly stated that he doesn’t believe that the team’s name is racist in any way.