60 blog post ideas for entrepreneurs, marketers, and businesses
Running out of blog post ideas?
Your blog is a huge asset and can be used as a tool for promoting a community and increasing sales.
But you need content ideas to make it work.
This post is for 60 blog post ideas to help you create content that will grow your business.
These blog post ideas are great for entrepreneurs, marketers, and businesses.
Note: To make this article more digestible, we've added an infographic that has all of the blog post ideas.
Feel free to save this infographic for future reference, or even republish it on your own blog (if you do, please upload the image directly to your blog and include a credit link on this article).
Below the infographic is the full article with examples to get you started.
1. Current trends
People love to learn what the current trend is this week. Whether you're looking for the latest trends on Twitter or reading a post on the latest happening in their industry, having a trending blog post is an easy addition to your content plan.
While you can see what's trending right now, a great way to take advantage of this idea is to predict future trends. For example, Designmodo has researched website design trends for 2020.
2. Report breaking news in your industry
Depending on your company, there may be breaking news in your industry that can alert your audience or ask questions.
This is no truer than when Google announced the new mobile-friendly rules for pop-ups to the masses. With OptinMonster's business revolving around lead capture and popups, there have been some concerns from customers.
The owner, Syed Balkhi, posted a post on the blog about how this news affects OptinMonster.
3. Publish a case study
Case studies are a great way to show how valuable your product or service is. They may be even more powerful than a testimonial as they show that a real person is having success with your product or service.
Woobox allows you to run marketing campaigns through social contests, sweepstakes and freebies. Check out her blog for case studies of how using her service can help companies achieve their goals.
4. Consult an expert
For some companies, interviewing an expert in your industry is a great way to add real value to your audience. Industry experts usually have inside tips and strategies that they can share with your audience in order to provide them with valuable knowledge.
Pagewiz is a tool for optimizing landing pages. Part of their blogging strategy is to conduct case studies and interview industry experts.
5. Present a new function
Part of a business blog is to keep customers or customers informed about new features or services. The blog post itself is not very appealing, but very informative and valuable for your target group.
Dropbox recently released Dropbox Paper, giving your team members one place for all of their notes and work. Her blog post highlighted three ways your readers can use Dropbox Paper for their next meeting.
6. Point out common mistakes
People love mistakes. Don't do them, read about them. In fact, the click-through rate for negative superlatives in your headline is 63% higher than for headlines that use positive superlatives.
As an example, Hootsuite has a blog post about what social media marketers are doing wrong with SEO.
Note from Adam: Be careful about adding too much negativity to your headlines.
Sure, being more negative can often lead to more traffic. We want more traffic, don't we ?!
But the truth is, too much negativity, when not needed, means venturing into click-bait territory.
A good example are these "SEO is dead" blog posts – they paint a bleak picture that just isn't true.
So the key is to make sure you don't get your readers thinking, "Wow, that's about 5 minutes I'll never get back …" – this is just to lose confidence in your audience.
7. Write instructions
One of the most popular types of blog posts is a guide. Why? Because people look for answers to their problems online. And guidance can provide these answers.
It also tells readers that this is a specific post that deals with something. In the blog "Elegant Themes", for example, you can find an article on advanced photo editing in the WordPress backend.
This post is a comprehensive step-by-step guide on how to edit photos in WordPress.
8. Meet the staff
While your About Us page will have most of the information about the people in your company, blogging about your employees can help your audience relate to your company on a more personal level.
It's also a great way to introduce your audience to someone on your team.
Starbucks does a wonderful job with baristas from all over the world on their blog and also on Instagram.
9. How customers use your product
People are generally curious. We want to know what other people are doing or thinking. So why not satisfy their curiosity about your blog? Report on your blog how customers use your product in their life.
Evernote has a series titled How Evernoter Use Evernote. They show how people use their product which helps to highlight a lot of little things about the product that may not have been mentioned in detail before.
10. Reports on your product
If you knew your product was # 1 or Top 10, wouldn't you want to shout it out to everyone with your heart? Since you can't do this online, the next best thing is to blog about it!
For example, productivity app Any.do shared their excitement for being one of the most used apps in America.
11. Perform a weekly summary of the relevant news
No matter what industry you are in, there is always plenty of news as well as plenty of platforms to find that news. A weekly or weekend round-up of the best, most relevant news for your audience would be very helpful.
Torque, a WP Engine release, rounded up the latest WordPress news over the weekend.
And WP Superstars publish a round-up of the latest WordPress news every month.
12. Promote your webinars
For many business owners, hosting webinars is a common marketing strategy. For some, just notifying their subscribers is enough to ensure a high attendance rate.
However, if you want to grow your email list and traffic, promote your webinar on your blog. Many SaaS brands have found that webinars convert particularly well and run regularly. Not just to sell your product, but to train your existing customers.
The benefit of educating your customers about your product is that you reduce churn rates.
13. Provide guest posts from experts in your industry
Another way to showcase thought leaders in your industry is to see if they're ready to guest post for your blog.
This is a great way to increase your traffic as the guest poster is most likely to let the audience know about its guest post. And the more prominent the expert, the higher the chance of generating more traffic and leads.
Leadpages has some influential guest posters on their blog – like Ramit Sethi of I Will Teach You to Be Rich – to provide valuable tips to their audiences.
14. Highlight Customer Stories
Another way to humanize your brand is to display customer stories on your blog. Introduce a customer and let your audience get to know them.
For example, FreshBooks, a cloud accounting software for small businesses, has long posted customer stories on their blog.
15. Tell the story of your area of expertise
A popular idea for business blogs is to create a series about the history of your industry, or aspects of it. This will help your readers see how far your industry has really come.
It's also another way to liven up your blog when your business is a little boring. For example, Timesheets.com is a cloud-based expense tracking, scheduling, and timesheet software.
Trying to blog post on the topic may be difficult, but Timesheets.com has had a long-running blog since 2009. One post they made was the history of timekeeping.
16. Host a quiz
A great way to make your blog more engaging and interactive is to take a quiz. Quizzes can also provide information about your readers and customers and help you tailor your product or service to your ideal customer.
On Grammarly's blog, they often have fun trivia questions like this one about studying grammar at school.
If you're using WordPress, you can use one of these plugins to create your own quiz tests.
17. Update your readers
Many brands have loyal audiences or even brand ambassadors. These readers are not only interested in your products or services, but also in the background of your company.
This helps them connect with you on a deeper level and humanize your brand.
For example, Nathan Barry, the entrepreneur behind ConvertKit, shares an insight into ConvertKit's growth.
18. List things to avoid
A great business blog will help readers with their problems and challenges. They understand that their target market has additional wants and issues that their product or service may not help. But that's fine because if you can help your audience, they'll be forever grateful and much more likely to become brand ambassadors.
A content marketing solution platform that publishes posting tricks should avoid brands, appeal to their target audience, and provide valuable information.
19. Prepare a summary of experts in your industry
A very popular way to reach new audiences and network with more industry experts is through a roundup post. Reach out to thought leaders, influencers, and experts related to your industry and choose their brains on a topic or question.
For example, a few years ago Adam asked more than 40 influential bloggers to share some piece of advice they would give to new bloggers looking to stand out from others online.
Note: While these posts can still produce great results, they are so exaggerated that some influencers are no longer participating in them. A great way to stand out from the crowd is to use expert answers as quotes in a longer post that you wrote yourself. Stephen Panico explains more on the BuzzStream blog.
20. Take a survey and list the results
Another way to get interactive with your audience is to interview them. Ask your subscribers to take a quick survey and let them know that you are posting their collective results on the blog.
This will give you an indication of how your target audience is using your product. Peel – a smart remote app – conducted a survey last year and found that their customers are just getting into the idea of smart technology, which may or may not have affected the way they approach their marketing strategy.
21. Answer frequently asked questions
As a blogger, entrepreneur, or marketer, I'm sure your inbox is flooded with emails from your followers asking questions. Why not round up the questions and create a blog series instead of answering each one individually?
ShoutMeLoud's Harsh Agrawal took this idea and created a blog post that answered a list of questions from his readers.
22. Create a seasonal contribution and relate it to your product or service
While writing evergreen content is a solid SEO strategy for your blog, creating occasional seasonal content can help you attract more readers at this point. People may look hard for a seasonal theme and come across your post.
Seasonal copy also goes well with many products or services.
The fitness app, MyFitnessPal, is a great way to help its readers by taking advantage of seasonal food themes like cake.
23. Do a "day in the life"
For the solo preneur, having a day in life or going on an office tour is a nice little treat for your followers. One reason people buy from you is because of YOU! They can relate to you or they can enjoy your personality and the whole package.
Dr. Oz is a popular television doctor, and for many people, that's all they see. So if he takes a moment to meet a down-to-earth Dr. Showing Oz and his office only strengthens his brand.
24. Offer tutorials or step-by-step instructions
Even if people bought your product, they may not know what it can do.
This applies in particular to digital products such as plugins, themes or tools for lead generation.
This doesn't just apply to marketing niches, however. beauty
Bloggers can offer step-by-step instructions on how to use certain makeup products.
Music bloggers can provide detailed guides on how to learn certain skills, etc.
For example, at YourCreativeAura.com they have a monster blog post that covers basic music theory for beginners.
25. Interview a thought leader
Thought leaders or influencers usually have a lot of knowledge and can offer insights into your industry.
As a company, it is important to create these connections with experts and influencers in order to strengthen your brand and get noticed.
Smarp, an employee communication app for companies, has an Influencer Insight series on their blog.
26. Thank you to your customers
A great way to thank your customers is to blog about them. Without them, your product or service couldn't exist, right?
Keith, developer of the Scrivener writer software, thanked Scrivener users on his blog and said:
(W) We were blown away by our amazing users. We have numerous users on our forums helping other users get set up. We've had tons of users on Twitter, Facebook, and our forums telling us how much they love Scrivener for iOS and writers who have never heard of Scrivener. We have had over 150 very nice users who have already given us great reviews on the App Store in various areas. Only: thank you!
27. Blog about an update or previous issue
Problems arise with new products, especially when the product has many moving parts.
ConvertKit has exploded on the internet, and professional bloggers and small businesses are turning to this email service provider in droves.
ConvertKit has used its blog to communicate with its customers about certain issues like subscription bombs. ConvertKit posted a blog post to inform its users about their new Captcha integration to combat this dire problem.
28. Check out uncompetitive products
Depending on your company, you may be able to review uncompetitive products. For solo preneurs, this can be a partner product such as a course or an eBook. For one app company, this can mean other apps in other industries.
For example, Tone Island is a website that writes about guitar-related devices like pedals and amplifiers. This post on Klon Centaur style guitar pedals is a great example.
As a hypothetical example, let's say you've built guitar amps – you could write about guitars and pedals on your website. This would attract visitors who might be interested in your products because they are so closely related.
29. Focus on important people in your company
For many business owners and marketers, invitations to congresses, summits or learning opportunities are a matter of course. This is a great opportunity to blog about the event and how important people in your company benefited from it.
This is what GoDaddy did with her post on the Grace Hopper Celebration of Women on the Computer. This post introduced key people from GoDaddy's team who triumphed over their struggles and are now successfully working in the computer field.
30. Highlight a customer and their problem
Instead of showcasing influencers or employees, you can help your customers with their problem by introducing them.
Mint, a money manager, personal finance and budgeting service, cites and helps one client per month with their financial problems in its Mint Money Audit series.
31. Prepare a summary for the year
Towards the end of the year, or even every month, you can create a "best of the best" roundup for your industry or product or service.
Leadpages does a monthly round-up of marketers and entrepreneurs based on their landing page templates.
32. Talk about stats in your industry that relate to your audience
Part of the purpose of a business blog is to provide news and statistics on topics related to your audience.
For example, a social media automation tool like MeetEdgar knows that messages about what is happening to social media platforms are helpful to the audience. This post is about how people use Facebook differently today than they did before.
33. Conduct an experiment relevant to your product or service
Redbooth, an online task and project management software for teams, has decided to experiment with procrastination.
Since their software helps you stay focused and productive, they decided on their blog whether procrastination can actually be productive. This is a great blog topic to use on your business blog as it is engaging and can be exciting for readers to see the results.
34. Make a list of advantages and disadvantages related to your product or service
CreditCards by Offers.com can save you money by finding the best deals and coupons on credit cards.
One of their credit card types is a student credit card, and they checked out the pros and cons on their blog.
For product or app based businesses, you can definitely use this type of blog theme idea for your blog.
35. Make a series on a topic
To expand your content plan, there are a number of things you should do on your blog. This makes it easier to create themes. Since you are focusing on one topic, this can help attract an audience that is interested in that topic.
For example, Spokal – a content marketing tool – has a startup spotlight series that features startups from around the world.
36. Answer a common problem
A great blog post can help your audience. What could be nicer than having your entire blog post talking about one problem? If you are a business or a marketer, take a problem related to your industry or product and analyze it and offer a solution.
Warfare Plugins' blog answers an important issue for the audience – how to get back your social shares count if they are lost.
37. Make a series about how you and others use your product
It's a nice thing for your audience to see how a product creator uses their own product, or how employees use it. This gives an insight into how others are using the same product differently.
Wunderlist – a planner and organization app – has created a series on their blog about how they use Wunderlist for recruiting.
38. Give away a giveaway
A great way to grow your email list is to offer your audience a magnet or giveaway.
You can also offer it in a blog post. Zapier, an automation workflow app that connects your apps for better efficiency, has their new eBook, The Ultimate Guide to Project Management, offered as a giveaway on their blog.
39. Make a summary of your favorites
Whether you are a larger company, a small business, or a solo preneur, your audience will appreciate that you share your favorites. These favorite items don't have to be related to your product or service either.
MeetEdgar wrote an Edgar & # 39; s Fave Five post about what they were reading at the time.
40. Create a post about myths in your industry
A clever tactic that business owners use when promoting their product is to create a post to dispel any myths surrounding their product.
This type of post appeals to readers who are not fully invested in your service or product and can persuade them to buy once they are done reading.
This is what Caitlin Bacher did when she introduced her Instagram course called Wham Bam to Instagram.
41. Show how you have failed
Being transparent online can be a challenge for many people. But the thing is, if you show a vulnerable side of yourself, people will remember you and believe you more than if you painted a rosy picture of your business and blog.
Quick Sprout's Neil Patel wrote a blog post about why his first business failed. By getting this post published, he can help other marketers and entrepreneurs avoid making mistakes in their business.
42. Use annual events and relate them to your product or service
In November, men grow mustaches for Movember and writers participate in NaNoWriMo, the National Novel Writing Month.
As a business owner or marketer, you can use annual events like this as a theme for your blog and try to relate them to your product or service.
Or better yet, do what Headspace did and create a video that talks about the event while promoting your business.
43. Show a success story
Show how great your product or service is by sharing a success story from one of your customers. This can help your readers understand your product and see how transformative it can be.
For example, Mark Sisson of Marks Daily Apple promotes an original lifestyle with his blog and books. He tells many success stories of people who have adopted the original diet and lifestyle.
With over 300,000 subscribers, he's doing something right!
44. Write an open letter to your audience
An open letter usually refers to a published letter that either protests or appeals to a cause or to a specific audience.
As a business owner or creator, you can create an open letter to your audience explaining your stance on a specific topic.
This is what Pippin did on Pippins Plugins Blog.
45. Say hello to a new team member
For many solo preneurs, the addition of that first team member is an exciting event. As such, it ensures an appealing blog post and introduces your new team member to your customers or customers.
For Zao, a WordPress agency, the owner did this. He introduced the new employee Justin Sternberg and cited a new chapter in his business.
46. Scold about it
Remember when Twitter dropped a bomb and told everyone that they no longer support the number of shares on the Twitter buttons?
Well, Warfare Plugins had a thing or two to say about this news.
When big news hits your company, scold it. If enough people do it, this news can change for the better!
47. Perform a product evaluation
One way to add more value to your blog is to review other products. And solopreneurs may want to use affiliate links to generate additional revenue streams.
By giving your own opinion on a product, you build your credibility and help your audience find the products and tools they need.
WP Superstars has plenty of reviews and tutorials on WordPress plugins and topics. For example, they recently posted a review of Thrive Leads.
48. Create a content-locked blog post
Do you know what a content lock is? This is a great way to increase the number of shares you have or to capture emails by restricting access to the content of your blog post.
The reader must share your post or enter their email address in the registration form. Once it does, the rest of the blog post's content will be displayed.
For example, Photowebo, a website for photographers, used this method to post on 33 Blog Topics for Photographers and How Audiences Matters.
To get started, you can use a WordPress login form plugin that has the content blocking feature. Thrive Leads is a great example.
49. Compare your subject with something that has nothing to do with it
Use a pop culture reference, movie, TV show, song, or fashion trend and compare it to your niche or industry.
It's a great blog post as it is totally unique and offers a new perspective on your product or niche.
Bidsketch offers customizable quote templates for freelancers and solo preneurs. In their blog, they compared the growth of your company with Brazilian Jiu Jitsu.
50. Make a contribution behind the scenes
For companies and entrepreneurs, a look behind the scenes is another way to show your audience transparency and authenticity.
Flywheel, a managed WordPress hosting solution, has redesigned its visual brand. From the presentation of the new logo to everyone announcing the font selection, this is a jam-packed post.
51. Create a list item with only statistics
Instead of mentioning one or more statistics about your industry, you can create an entire post from statistics.
We have a great example here in the Blogging Assistant: 25 Social Media Marketing Stats and Facts to Boost Your Engagement.
This is a great way to increase your social shares, sell your services or products, and blog post for your content plan.
52. Take a deep dive and tell a story
Choose a topic and tell a story about it, but dive in deep. Tell it from the beginning and carry it through to the present.
For example, Contently has a post on the untold story of Facebook Live. This story can help the audience understand the impact of Facebook Live and how they can help their business or blog.
53. A call to arms post
When big news hits your industry, sometimes a call to arms is the best way to show where your company is.
A call to arms post is a protest against what is going on in your company. This is a great way to build your brand and let your fans know about your passions.
Speaker Dirk Beveridge speaks in his podcast with the CEO of Graybar about the changing landscape of business model innovations.
The disruptive environment in which we find ourselves is nothing less than a call to arms for Kathy. As leaders, we need to create a sense of urgency in our organizations to rethink future business models and find new ways to create, deliver, and capture value.
54. Post a comparison post
In Anlehnung an die Idee, Produktbewertungen zu schreiben, können Sie noch einen Schritt weiter gehen, indem Sie einen Vergleichspost zu zwei beliebten Elementen wie Themen oder Plugins veröffentlichen. Oder Sie können verschiedene Elemente gleichzeitig vergleichen.
Dies ist, was WP Superstars in ihrem Beitrag getan haben, in dem sie WordPress-Plugins für den Seitenersteller verglichen haben.
55. Mach einen Video-Blog-Beitrag
Video ist jetzt der letzte Schrei. Mit Facebook Live und YouTube ist dies ein großartiger Kanal, um Ihre Marketingstrategien für Ihr Unternehmen zu üben.
Warum nicht ein Video in dein Blog aufnehmen? Gary Vaynerchuk hat eine Videoserie, in der er Fragen von Lesern und Followern beantwortet.
56. Hosten Sie ein Werbegeschenk
Steigern Sie Ihre E-Mail-Liste, Ihren Traffic und Ihre Leserschaft, indem Sie ein Werbegeschenk veranstalten. Für Solopreneure ist dies der perfekte Weg, um Ihr Blog zu erweitern!
Blogger Chantel Arnett veranstaltete ein Werbegeschenk, nachdem er nur 11 Beiträge veröffentlicht hatte. Dies ist eine großartige Möglichkeit, den Datenverkehr und die Abonnenten zu erhöhen.
Wenn Sie Ihr eigenes Werbegeschenk oder Ihren eigenen Wettbewerb veranstalten möchten, lesen Sie meinen Beitrag zu den Social Media-Wettbewerbstools. Es gibt ein paar kostenlose Optionen, damit Sie sofort loslegen können!
57. Erstellen Sie einen Spickzettel
Während Spickzettel oft einen guten Leitmagneten darstellen, warum nicht einen Blog-Beitrag zu einem Thema erstellen und ihn dann verdichten und zu einem Spickzettel machen?
Diese Arten von Posts sind sehr nützlich für vielbeschäftigte Personen. Wenn sie genau die Dinge bieten, die sie benötigen, beziehen sie sich auf Ihren Post.
Als Beispiel hat Crazy Egg einen Spickzettel zur Optimierung der Zielseite erstellt.
58. Mach ein Projekt oder eine Herausforderung
Vermarkter und Unternehmer können ihren Blog nutzen, um einen Blick hinter die Kulissen ihrer Arbeit zu werfen. Eine Möglichkeit, dies zu zeigen, ist ein Projekt oder eine Herausforderung, die Sie gerade durchführen.
Es kann sich um ein Kooperationsprojekt oder nur um ein persönliches Projekt handeln, bei dem Sie etwas Neues in einer anderen Branche ausprobieren.
59. Erstellen Sie einen Top-Take-Away-Beitrag
Wenn Sie ein Solopreneur sind, schätzen Ihre Leser Ihre Meinung und Ihre Entscheidungen. Ein großartiger Blog-Beitrag handelt von den wichtigsten Erkenntnissen aus einem eBook, einer Veranstaltung, einem Kurs oder etwas anderem. Lassen Sie Ihr Publikum wissen, welche wichtigen Punkte Ihrer Meinung nach wichtig sind, wenn Sie etwas getan oder gelesen haben.
Zum Beispiel teilte die Bloggerin Amy Dowling von My Life From Home ihre Erkenntnisse von ihrer ersten Blogging-Konferenz mit.
60. Sprechen Sie über Ihre Konkurrenz
Viele Unternehmen oder Unternehmer erwähnen ihre Konkurrenz nicht häufig in ihrem Blog. Aber Slack hat es getan!
Slack ist eine Messaging-App für Teams. Vor kurzem gab Microsoft bekannt, dass sie an einer ähnlichen Anwendung arbeiten und mit Slack konkurrieren werden.
Slack beschloss, diese Nachricht aufzugreifen.
So ist es richtig! Eine Liste mit 60 Blogpost-Ideen für Ihr Geschäftsblog.
Erwähnenswert ist, dass Sie die Art der von Ihnen veröffentlichten Blog-Posts immer variieren sollten. Dies ist einer der Gründe, warum das Erstellen eines Inhaltskalenders so wichtig ist.
Wenn Sie Hilfe beim Erstellen von Überschriften für Ihre Posts benötigen, lesen Sie meinen Beitrag über Tools zum Schreiben von Überschriften. Weitere Hilfe finden Sie in unserem Artikel zum Schreiben eines Blogposts.