8 best social media management tools to increase your social presence

Are you looking for a complete solution for managing your social media presence?

Maybe you need a smarter way to manage multiple profiles and networks? Or do you need to improve team collaboration?

Regardless of your situation, managing social media requires the right strategy and tools.

And while there are thousands of social media tools out there, not all of them can be classified as management tools. For example, Buffer is great for planning, but it doesn't manage network engagement.

This post focuses on the best social media management tools that incorporate these three key elements:

  • engagement – A single dashboard where you can monitor all the news on social networks and connect with your audience
  • planning – A system to schedule and recycle your content on any social network
  • reporting – A method of analyzing and reporting the performance of your content on any network

These tools also offer other functions, such as: B. Running social competitions. However, this is outside the scope of this post. Hence, we will focus on the most important features for managing social media.

Let's start.

1. Sendible

Sendible makes it easy to connect with your audience, monitor your brand, and see the results from a dashboard.

Note: This is the best comprehensive social media management tool we've tested. It is used here in the blogging assistant.

engagement

The Priority inbox Brings all your social messages from multiple networks and profiles into a single stream. From there, you can identify important messages and take action. Only the unanswered messages remain in the inbox.

planning

With Sendible you can schedule your content either individually or in bulk. Everything is saved in the interactive calendar. So if something needs to be adjusted, you can drag and drop the content accordingly. Once you've found your top performing content, that's where you can go recycle it with repetitive schedules.

Sendible also takes care of content curation. The Content recommendation engine analyzes posts that have already been shared on social media and suggests the best content that is most likely to generate high follower engagement.

There is also a RSS auto posting This feature allows you to post relevant quality content about your blog and other favorites on social networks at regular intervals throughout the day.

reporting

Sendible has a number of pre-built templates that you can use to create detailed social media reports for your customers and team members. The out-of-the-box social media reports provide an instant overview of your social activities. Alternatively, you can create your own report by choosing from over 250 modules. Once your reports look good, you can email them regularly.

Networks

Sendible allows you to connect to most social networks including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and more. In the advanced plan, you can even publish directly to WordPress, Blogger, and Tumblr.

Pricing

Sendible offers a range of subscriptions based on the number of users and services you want. They also offer a fully customizable white label solution for larger teams and agencies. If you're not sure what you need, you can start with a 14-day free trial and then upgrade or downgrade as needed.

  • Prices start at $ 29 per month or $ 288 per year (the basic plan offers scheduling with re-queuing capabilities and a full social inbox).

Find out more in our Sendible test.

2. AgoraPulse

AgoraPulse is a simple and affordable social media management tool for teams and agencies.

engagement

The social inbox is set up just like your email inbox so you can see what has been checked and what needs your attention. AgoraPulse combines all of your content in one place for all of your profiles so you can reply, review, assign or tag. Activate them one by one and your inbox will be free.

You can go a step further by setting up automated moderation rules to capture spam and assign questions to the right colleague.

planning

AgoraPulse allows you to schedule your content in advance with a pre-selected date and time. Or you can program your posts to run once an hour / day / week / month. You can also take advantage of that Queuing function to share your evergreen content over and over again.

reporting

The detailed performance reports AgoraPulse can save you a lot of time compared to checking every social media account.

You can measure reach, engagement, response rate, conversation rate, community growth, and customer service. You also have the option of selecting your reporting period. For example the last 30 days, the last week, etc.

You can view your reports on the screen or download them to PowerPoint. And if you have clients, the white label option allows you to add custom branding.

Networks

AgoraPulse works with Facebook, Twitter, Instagram, YouTube and LinkedIn.

Pricing

AgoraPulse offers a range of subscriptions for individuals and teams. Each plan can be customized by adding additional users or profiles instead of forcing you to pay for users and features you don't need.

  • The free plan has 3 social profiles and 1 user.
  • Pricing starts at $ 99 / month or $ 79 / month if paid annually.

3. Napoleon Cat

NapoleonCat is a complete set of social media management tools for independent, agency-based, and in-house social media professionals.

engagement

NapoleonCat's Social Inbox allows you to reply to all social media interactions (comments, messages, reviews, etc.) in a single dashboard. Having everything in one place and not having to switch between tabs saves time and energy for your team.

With the automatic moderation feature, you can handle repetitive questions hands-free, delete spam or inappropriate content, and encourage engagement outside of your work (or guard) hours.

planning

NapoleonCat's new publisher allows you to prepare your posts in advance and set up each publication time. It's available for Facebook, Instagram, Twitter, LinkedIn, and Google My Business. Most importantly, you can publish the same content on all these platforms at the same time and adapt the publications to the specifics of each platform (e.g. adding links on LinkedIn or marking a location on Instagram).

In the publisher, all planned publications are organized in a clear, cross-platform calendar view with color-coded content labels, which you can use to quickly differentiate between campaigns and content types.

reporting

The reporting feature allows you to create custom social media PDF reports that show key metrics for your Facebook pages and Instagram profiles. You can also keep track of your progress by scheduling automated weekly or monthly reports to be sent via email.

In NapoleonCat you can also generate competitive analysis reports and easily compare or rate multiple sites at once.

Networks

NapoleonCat supports Facebook, Instagram, Messenger, Twitter, LinkedIn, YouTube and GoogleMyBusiness.

Pricing

You can choose either the Standard or the Pro plan, while the second option is better if you are handling a large amount of comments and messages. The Pro-Plan supports the automatic moderation function and PDF reports.

  • Pricing starts at $ 27 per user / month or $ 21 per user / month when paid annually.

4. Sprout Social

Sprout Social is a leading social media management platform that provides engagement, publication, analysis, and collaboration tools for teams of all sizes.

engagement

Sprout Social has one Single stream inbox Here you can manage all of your messages in one place. You can manually mark completed messages and hide them in the inbox so you can focus on the current workload.

Teams have the option to add custom tags to categorize messages, filter the inbox, and share the workload. You can also see live activity updates in the inbox when a teammate views or replies to a message, so there's no way to duplicate tasks.

planning

Sprout Social allows you to schedule, queue, and post messages through the web app, browser extension, and mobile apps for any social network. Sprouts ViralPost The tool will determine the best times to post your news so you can maximize engagement.

With user-based publishing permissions, you can set up team members to compose and send messages, and then have team leaders or managers approve them. The shared content calendar allows you to view and manage social posts across multiple profiles, networks, and campaigns.

reporting

Sprout Social offers a comprehensive suite of analysis and reporting tools.

Thanks to the built-in network analysis, you can view insights at the network, profile and message level for Twitter, Facebook, LinkedIn and Instagram.

Sprout Social also tracks your team's performance so you can measure the responsiveness and engagement of members as a whole and individual members.

Distributing information to clients or management is straightforward with the presentation-ready reports, which can be custom branded and exported in CSV or PDF format.

Networks

Sprout Social can be integrated with Facebook, Twitter, LinkedIn and Instagram.

Pricing

Sprout Social has four monthly subscriptions. Each plan increases in price according to the number of features. Plus, you pay for the number of users you need. For example, if you need 4 users for the $ 99 premium plan, it will cost you $ 396 per month.

All plans come with a free 30-day trial. If you prefer to pay annually, you will receive a 10% discount.

  • Pricing starts at $ 59 per user / month or $ 637 per user / year

5. Crowdfire

Crowdfire is a leading social media marketing platform that gives you the tools to manage all of your social profiles from a single dashboard and automatically find and schedule effective social content.

engagement

Crowdfire uses the inbox format to manage engagement from the mentions tab. You can view and reply to any mention, and assign tasks to your team in the dashboard. With the Crowdfire mobile app, you can respond instantly, even on the go.

planning

With Crowdfire's scheduling feature, you can be present on social media 24/7. Once you have a content schedule, it's easy to add new posts to fill in the gaps. For example, you can set your custom best times for posting to social media or choose Crowdfire's automatic best time based on each account's recommendations.

Your queue indicator lets you know how much content you need to fill your calendar to keep your accounts looking active for the next 7 days.

reporting

Crowdfire has three reporting functions: Report Builder, Analysis, and Competitor Analysis. These features allow you to measure, track and understand how optimized your social media strategy is and to compare yourself with your competitors.

With Crowdfire, you can export your reports in various formats such as PowerPoint and PDF, and schedule weekly or monthly exports straight to your email.

Networks

Crowdfire connects to popular social networks like Twitter, Facebook, LinkedIn and Instagram.

Pricing

Crowdfire offers a range of subscriptions based on the number of users and social profiles you want to connect to. They also have a limited free plan designed for one user that has 10 scheduled messages per account for three social profiles.

  • Paid plans start at $ 9.99 / month and increase based on the number of social profiles linked. Annual discounts available.

6. MavSocial

MavSocial is a social media management platform with a focus on visuals.

engagement

MavSocial allows you to connect with your audience through a single inbox across all of your social networks. Of his Social inbox You can:

  • Track and monitor social conversations, messages and notifications
  • Assign team members to individual messages
  • View follower replies and comments by network or profile
  • Find, sort and tag interactions
  • Write a reply like or retweet directly

Visuals are an important part of engaging in social media. The MavSocial Digital library This feature allows you to upload and manage your photos and videos, as well as anything you buy from them Stock Images Store.

There's even a built-in photo editing tool that you can use to add filters and text overlays before posting your content.

planning

With MavSocial you Time schedule Your content through campaigns. You can create campaigns in one or more networks and view your schedule on the calendar. From there, you can drag and drop content to change the publication dates and times if necessary.

You can reschedule Your content by creating cyclical campaigns. For example, you could campaign for blog posts, quotes, promotions, and events. Either add your content once and have it repeated in cycles, or create variations by changing it.

MavSocial includes a RSS readerThis allows you to get your content as well as other popular industry content and ideas for planning. And if you find something while browsing the internet, you can also add it to the calendar with the handy Chrome extension.

reporting

With MavSocial's built-in social analytics, you can track the performance of your social content. The Report dashboard Displays visual data for engagement stats, detailed follower insights, your best performing posts, and best times to post.

You have the option of exporting the graphical reports as PDF or downloading the data in CSV format. You can run the reports based on time, campaign, network or individual post so you know what is working.

Networks

MavSocial supports Facebook, Twitter, LinkedIn, Instagram, YouTube and Tumblr.

Pricing

MavSocial has several pricing plans based on the social profiles and features you need.

  • Prices start at $ 19 per month

7. TweetDeck

TweetDeck is a popular Twitter management tool acquired by Twitter in 2011. It offers a more convenient Twitter experience because you can view multiple accounts in one interface.

engagement

Twitter describes TweetDeck as "Twitter's most powerful tool for real-time tracking, organization and intervention".

It makes it easier to interact with your audience by using a series of customizable columns instead of a single Twitter timeline.

You can add columns that show all of your mentions, direct messages, lists, trends, favorites, search results, or hashtags. Each column can be filtered to include or exclude words or tweets from users.

planning

With TweetDeck, users can tweet messages immediately or schedule them for later delivery. If you manage multiple accounts through TweetDeck, you have the option to schedule tweets for each account.

You can make changes to a scheduled tweet before it's posted, and you can also add images and GIFs to your message.

reporting

TweetDeck does not have analytics and reports.

In the meantime, you can use the built-in Twitter analytics to keep track of your performance.

The At home The tab provides an overview of your activity with your top tweet, top mention, and top follower.

On the Tweets The tab has metrics for each and every one of your tweets. You can see the number of impressions, engagements, and engagement rates for each tweet.

The audience The tab is where you can track your followers' growth over time and learn more about their interests and demographics.

Networks

TweetDeck only supports Twitter.

Pricing

TweetDeck is a free tool and is available as a web app, Chrome extension, or Mac app.

8. Tailwind

Tailwind is a social media marketing toolkit for Pinterest and Instagram. It's perfect for bloggers, small businesses, agencies, and large businesses.

engagement

Engagement on Pinterest is slightly different from Twitter and Facebook. People don't comment that much and Repins are more of an engagement signal.

To encourage Pinterest engagement, Tailwind launched its community function. (Note: it's still in beta.)

ON Community enables you to meet other marketers in your niche and grow with them. You add your own content to a community, and your members can view, schedule, and share your content with their own audience. And since it's a community, you share the rest of the content as well. It's a win-win situation.

planning

Tailwind is packed with powerful features and shortcuts to help you schedule Pins and Posts every day.

Tailwind Smart queue helps you pin and post at the best of times so your audience gets content when they look for it. First of all, Tailwind recommends the best time when people are known to be active. However, over time, the optimal time will be assessed based on your history and audience engagement.

You can fill your schedule days or weeks in advance by adding content in bulk from your desktop or mobile device. Tailwind also tracks your content at its best so you can reuse it.

reporting

With tailwind, you can track key performance metrics to evaluate whether your marketing strategy is working. On Pinterest, you can measure followers, engagement trends and virality by PIN, board or category. (Instagram is a great place to find and connect with influential followers to expand your reach.)

Tailwind also keeps you updated on progress with customizable reports and email notifications.

Networks

Tailwind works for Pinterest and Instagram.

Pricing

The price for tailwind is per account. So if you want to use it on both Pinterest and Instagram, you need two accounts. Get a 33% discount plus unlimited scheduling when you purchase the annual plan. However, there is a free trial of 100 Pins on Pinterest and 30 posts on Instagram to get you started.

  • Prices start at $ 15 / month per account or $ 119 / year per account

Read our full report on Tailwind.

Which social media management tool suits you best?

To narrow your choices down, here are a few different scenarios.

If you are a serious blogger / marketer and you need a good, inexpensive, all-round social media management tool:

Sendible has all the major features (even when it comes to the most basic plan) and feels very nifty.

If you're just starting out and want a free tool:

TweetDeck is a great option when you need a tool exclusively for use with Twitter, especially if you are monitoring more than one account.

Alternatively, Crowdfire and MavSocial both have free plans with a decent number of features.

If you have customers or need to manage a large number of social accounts:

Sendible and MavSocial seem to work the most cost-effectively with a large number of social accounts.

When you need robust team collaboration capabilities that won't break the bank:

Sendible and AgoraPulse have great team collaboration features. And both are inexpensive. Sendible feels more refined and user-friendly in some areas, but AgoraPulse has the added benefit of Facebook apps for running social media contests.

Sprout Social has great team collaboration features, but costs can get out of hand as plans are billed per user. For example, on a $ 99 per month plan, you would pay just under $ 400 per month for 4 users. AgoraPulse gives you 60 profiles and 20 users for the same price. The difference is huge!

If you need an effective tool to manage your Pinterest / Instagram accounts:

Many of the tools on this list help Instagram planning, but when it comes to Pinterest, the best tool is: tailwind. Especially since they have published their "Communities" function, with which you can make your pins more visible.

Conclusion

Each of the social media management tools discussed here has its advantages and disadvantages. And one thing is certain: what suits one person doesn't suit another.

Some people like the idea of ​​one inbox for monitoring and managing conversations, while others prefer multiple streams.

Some tools are better for teams and agencies, while others are great for solo preneurs and small businesses.

It is important that you choose the right tool for your situation and budget. In some cases, it might mean that you are not using any of these tools, even if it is free. I tried TweetDeck before and was overwhelmed by the amount of data on the screen.

Social media management software has to help you, not hinder you.

Disclosure: This post contains affiliate links. This means that we may pay a small commission when you make a purchase.

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