Checklist: 10 Things to Add to Your WordPress Site Footer

Wondering what to add in the footer of your WordPress site?

Footer is the area at the bottom of your website. It is often overlooked by website owners, but it can be used to a significant extent to improve the user experience on your website.

In this checklist, we share the most important things to add to the footer of your WordPress website.

What is footer in WordPress?

Footer is generally the area that appears under the content part of your website. It is a common website design feature that is used by millions of websites.

WPBeginner footer

The footer can also refer to the footer code area. While you are managing your website, third-party services like Google Analytics, Facebook Pixel, and others may ask you to add code to your website's footer.

This footer code is not visible on the screen, but is used to add snippets of code that are necessary for the website to function and function.

Many beginners often find it difficult to decide what to put in the footer of their WordPress website. This is a missed opportunity that can help improve your website.

However, let's look at a few things you can put in the footer of your WordPress site and how you can make it more useful.

Here are the things we'll add. You can always jump to the items that interest you:

The first thing you would notice is that most websites add links to their website's important pages in the footer. This usually includes links to your about, contact, team members, press, and other pages.

All popular WordPress themes have a footer widget area. This is how we add various widgets and elements to the footer of your website.

To add a bunch of links you need to go first Appearance »Menus Click the "Create New Menu" link.

Create a new menu for footer links in WordPress

Then enter a name for your menu and click the "Create Menu" button.

Enter a name for your footer menu

Then select the items you want to add to the menu in the left column and click the "Add to Menu" button.

Add pages to the menu

When you're done, click the Save Menu button to save your changes. For more help, see our article on Creating Navigation Menus in WordPress.

After you've created the menu, we'll display it in the footer of your website. Just go to the Appearance »Widgets Page and add the navigation menu widget to your footer sidebar.

Add a navigation menu widget to your footer widget area

Next, select the footer menu you created earlier from the drop-down menu and click the Save button.

You can now visit your website and see the links in the footer widget area of ​​your website.

Footer links in WordPress

2. Adding code in the WordPress footer

While managing your WordPress website, at some point you may need to add a snippet of code to the footer area of ​​your WordPress website.

One way to add them is to edit your topic files directly and paste the code into the footer.php template. However, this is a bad approach as your code will go away if you change or update the theme.

The best way to add code to the WordPress footer is to use a plugin.

First you have to install and activate the Insert Headers and Footers plugin. For more information, see our step-by-step guide to installing a WordPress plugin.

After activation you need to visit Settings »Insert headers and footers Page. From here you can paste your code snippet into the "Scripts in the footer" field.

Add code to the footer area in WordPress

Don't forget to click the Save button to save your changes. For more information, see our article on how to add header and footer code in WordPress.

In order to comply with GDPR and data protection laws in different countries, website owners need to add a privacy policy page to their website and link to it from all other pages.

WordPress makes it easy to create a privacy policy. You can then add a link to it in the footer of your website.

First you have to visit Settings »Privacy Page. You will find that WordPress has already created a draft privacy policy page for you.

Add a privacy policy page

You can click the "Use This Page" button to use the default privacy policy template or to create a new page.

Next, you need to edit this page as if you were editing any other page in WordPress. You can add more information to your privacy policy according to your own requirements and publish this page.

Edit privacy policy page

Once you're done, you can add the privacy policy page to your footer navigation menu (see above).

For more information, see our article on adding a privacy policy in WordPress.

4. Adding the copyright date in the WordPress footer

You may also want to add a copyright date in the WordPress footer. One way to do this is to simply paste the text into your theme settings.

Many top WordPress themes make it easy to add text to the footer area of ​​your website. You can find the option under Appearance »Customize Page and look for Footer Settings in the left pane.

Copyright text in the footer

You can create the copyright symbol by adding your text in this format:

© Copyright 2016-2021. All rights reserved.

Don't forget to post your topic changes.

However, you will need to change the copyright notice every year to update the date. Our article shows you how to add a dynamic copyright date in the WordPress footer for a more elegant solution.

5. Remove Powered by Links from the footer in WordPress

Some free WordPress themes add a link back to the WordPress website or their own websites in the footer of your website.

You don't need to keep these links on your website. Since they are outbound links that will affect your website's SEO score if you have them on every page of your website.

Now, many WordPress themes make it super easy to remove these links. You can find the option in Appearance »Customize Page. Usually it's located under the footer options box.

Removing footer credits via the customizer

However, some topics may choose to hardcode the links in the topic files without being able to manually remove them. In this case, you can edit the footer.php file in your design to remove these links.

6. How to add an Instagram feed in WordPress footer

If you're running a fashion blog or want to promote your Instagram content, your website footer might be a good place to display your latest Instagram photos.

First of all, you need to install and activate the Smash Balloon Instagram Feed plugin. For more information, see our step-by-step guide to installing a WordPress plugin.

After that you have to visit Instagram Feed »Settings Click the Connect Instagram Account button.

Connect the Instagram account

Follow the on-screen instructions to connect your Instagram account to your WordPress website. Once you're done, you're ready to go Appearance »Widgets Page and add the Instagram feed widget to your footer sidebar.

Instagram feed widget

After that, you can visit your website to see your Instagram feed in the footer.

Instagram feed in the footer

Smash Ballon also has plugins for easily embedding Facebook, YouTube and Twitter feeds anywhere on your website.

7. Add a sticky footer bar in WordPress

Would you like to display special offers or notifications in the footer? A sticky floating footer allows you to display a banner that stays in the footer of the screen as users scroll through your website.

For this you need OptinMonster. It's the best conversion optimization software out there and it enables you to convert abandoned website visitors into customers.

It also includes powerful display rules that allow you to display personalized custom messages to users in the footer of your website.

First, you need to sign up for an OptinMonster account.

Then install and activate the OptinMonster plugin on your WordPress website.

After activation, you have to go to the OptinMonster »Settings page and click on the" Connect existing account "button.

Connect the OptinMonster account

Once connected, you'll need to go to OptinMonster »Campaigns Click the Add New or Create First Campaign button.

Create an OM campaign

On the next screen you need to select "Floating Bar" as the campaign type and then select a template.

Choose a floating bar campaign

This will take you to the OptinMonster drag and drop campaign builder. From here you can style your footer. Just point to an item and click to edit it, or drag and drop new blocks from the left column.

Builder for OptinMonster campaigns

When you're done editing your campaign, just head over to the Publish tab and go live.

Publish your OptinMonster campaign

Then click the "Close" button to exit the campaign generator and return to your WordPress website. From here you have to set the output status of the campaign to "Published".

Campaign output

You can now visit your website to see your floating footer bar campaign live in action.

Preview of the footer

OptinMonster can also be used to create a pop-up for the inset footer, add countdown timers, and create targeted footer notifications to restore abandoned cart sales.

8. Add social buttons in the WordPress footer

Another great way to use the footer area in your WordPress theme is to add social media icons there.

Just install and activate the Social Icons Widget plugin. After activation, go to Appearance »Widgets Page and add the Social Icons widget to your footer widget.

Social icons widget

The plugin offers a number of options to choose from colors, icon styles, button types, and more. You can just add the social media icons and replace the urls with your own social media profiles.

Don't forget to hit the save button and visit your website to see it in action.

Social icons preview

Bonus: Do you need more social engagement for your brand? Check out these best social media plugins for WordPress to grow your audience.

9. Add a phone number to the WordPress footer

If you offer customer support and sales over the phone, users can easily contact you by adding your phone number in the WordPress footer.

To do this, you need a business phone number. We recommend using Nextiva, the best business phone service for small businesses.

This allows you to make cheaper calls and use advanced features like call forwarding, use the same number on multiple devices and handsets, and manage calls from any internet-connected device.

Once you've got your phone number, there are several ways to add it to your website. The easiest way is to install and activate the WP Call Button plugin. After activation, go to Settings »WP call button Page for configuring the plugin settings.

WP Call Button settings

First set the status of the "Call Now" button to "Active". After that, add your phone number and choose where you want to display the button. Don't forget to click the "Save Changes" button to save your settings.

Click here to see the button in action

Don't you want to add the button? For more methods, see our guide on how to add clickable phone numbers in WordPress.

10. Add a contact form in the WordPress footer

Your WordPress website footer doesn't have to be a dead end. Give your customers the opportunity to continue the conversation by filling out a contact form.

Just install and activate the WPForms plugin. It's the best WordPress contact form plugin, and it makes it easy to add contact forms anywhere on your website, including the footer.

After activation, go to WPForms »Add new Page to create your contact form. Enter a name for your form and choose the Simple Contact Form template.

Add a new form

Next, WPForms loads the form builder with the usual contact form fields. You can click any field to edit, move, or delete it. You can also add new fields from the left column.

Edit form

When you're done editing, click the Save button to publish your form and exit the form creator.

Next you have to visit Appearance »Widgets Page and add the WPForms widget to your footer area. Next, select the form you created earlier from the drop-down menu and click the Save button.

Add form widget to footer area

You can now visit your website and view the contact form in the footer of your website.

Preview of the footer form

We hope this article has helped you figure out what things to add to your WordPress footer and make it more useful. You might also want to check out our guide to improving the speed and performance of your WordPress website, as well as our expert pick of the best WordPress plugins for your website.

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