How to Write an About Page for Your Blog: A Beginner's Guide

Are you struggling to write an informational page that effectively articulates what you and your company represent? Are you stuck and not sure what to write?

In this post, we're going to share some tips to help you write the most amazing about page you've ever written about yourself or your brand. It is one of the most important pages that you will create for your website. So it's definitely worth it.

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Step by step guide to writing an about page for your blog

This is quite a long post, so we've put together an infographic version that is a little more digestible. Enjoy!

Note: Feel free to share this infographic. Make sure to include a credit link on this post when you repost it on your own blog.

What Can an About Page Do For Your Blog?

If you have problems with your info page, you may not know what to write outside of "I blog about it because I have x experience of it". If so, you are doing everything wrong. However, if you take a minute to understand why this type of page is important, you can look at it from a completely different perspective.

The first benefit is more traffic and better SEO. Customers and casual internet users alike are drawn to this site. Much like your Features and Services pages, they want to know what you're about and what you have to offer. Over time, years after it was created, this page will become one of the most visited pages on your website.

Google also knows the importance of this page. If you search for a brand's name, you'll find that their About page is listed in the Search Results snippet as the top-level page on their website.

Here is the blogging assistant as an example:

A large chunk of your visitors will come across this page, giving you the unique opportunity to connect with your audience and get them to take a certain action. The remainder of this article is devoted to these two topics.

Tip 1: identify your audience

We have already identified your About page as the main source of a call to action on your website. If you play your cards right, you can convince new visitors to subscribe to your email list, buy products, or even follow you on social media platforms.

This is easy as long as you avoid the mistake of doing what most brands do with their About pages: write boring, lengthy descriptions that focus solely on yourself.

Does that mean you shouldn't talk about yourself at all? Certainly not. Still, you should envision yourself and your story the way you normally would when introducing your brand. It just means that while your about page is all about you, it shouldn't necessarily be the center of attention.

Identify your target audience and determine the main problem you want to solve for them. As you write your page, think more about how you can help your audience achieve their goals and less about what you are doing.

Tip 2: make use of storytelling

So you know the basics of what to add to your about page. Now let's see how you should write it. By leveraging the art of storytelling, you can connect with your audience and find out exactly what they're struggling with in your niche. This means being open and honest about your level of experience, your accomplishments, and most importantly, your mistakes.

Let's say you have a blog about skateboarding as an example. There was a time when you didn't know how to step on a skateboard or even pick high quality parts. You may know the slickest tricks out there and run the biggest and most intimidating ramps, but your readers aren't on this level.

Share clips and pictures of yourself landing trick by trick to get them addicted, but if you really want to curl them up, you have to relate to them one on one. As you write your page, don't be afraid to explain how intimidated you were at stepping on a board for the first time, or how long it took you to land your first trick.

These are the types of facts that turn fans into loyal customers. They also help you to design your info page as a whole, so that not only all the services you offer are listed.

Take artist and art blogger Trisha Adams' About page as a real-life example:

It's short, but she still manages to empathize with her reader by sharing that she didn't learn to paint until she was 44. In sharing this, she uses subtle storytelling to let you know you don't have to be a child prodigy or enroll in an art school to learn to paint. As her next sentence alludes to, all you need is a blank canvas and sheer will.

Tip 3: Use a catchy slogan as your headline

Just like using a clever headline to get your reader's attention to every blog post you create, use a catchy tagline that accurately reflects your brand at the top of your info page.

As an aside, this is not your page title in WordPress (or the content management system of your choice), nor is it the title you assign to the page's H1 tag. It's just a sentence that is highlighted before beginning to describe your brand.

What this tagline says is entirely up to you, but it should fit your brand. It could be a nickname everyone calls you, a quick and funny description of who you are, a quote, or anything that you think would get your reader's attention.

Here are two quick examples from two food bloggers:

Smitten Kitchen's Deb Perelman tagline may be hard to miss as it uses paragraph text in place of a heading, but it's still pretty catchy: "Fearless Cooking from a Tiny NYC Kitchen." It gives a little glimpse into her style of cooking, where she works on her recipes and where she is in the world.

Even the headline she uses a little further down the page before her own blurb is catchy yet informative: "The Writer, Chef, Photographer and the Occasional Dishwasher."

Heidi from the FoodieCrush slogan "About Page" is a lot easier, but it's a fantastic example of how catchy a simple slogan ("Hello! I'm Heidi and welcome to FoodieCrush") can be when attached to a headline.

Tip 4: Use branded images

Regardless of how you deal with the use of images in blog posts, you need to handle them carefully when it comes to your info page. This means that while high-quality images from sites like Pexels, Pixabay, and Unsplash work well for blog posts, they won't work for a page that defines your brand.

Instead, use images made for your brand rather than images related to them. If you want to use real pictures, use pictures of yourself, your workspace, and even things in your life. Francesca from Fall for DIY did this for the pictures on her About page.

You can also use cartoons and other drawn images if you have the artistic skills or cost to hire a graphic designer. It can even be as simple as your logo or an old group photo that you have on your phone when you're on a tight budget.

Whatever, if you choose to, it should be entirely yours so that it is impossible for anyone to reproduce. There are likely at least a dozen other blogs that have used the image of a workspace that you have your eye on on Pixabay.

Tip 5: use the right aesthetic for your brand

Squarespace and Page Builder plugins for WordPress allow you to create beautiful and truly unique websites without any coding knowledge. Unfortunately, that doesn't mean you should let the creative juices flow and create every type of design you want to create.

The aesthetics, from the page layout to the color scheme used, should match the overall design of your website. That said, if none of your other pages have a sidebar, your info page shouldn't have one either.

If your website uses a white background on all other pages, your info page shouldn't be plastered in pastel pink. Use a full-width template in Elementor (or whatever page builder you used) and create sections with colored backgrounds instead.

The typography you use on this page should also match the fonts you use on your website. These should not be more than two. This provides variety in a way that encourages your visitors to look in a specific direction without overwhelming them with too many font styles to study.

In reality, your info page doesn't need a style that is different from your blog posts. A few paragraphs, pictures, and headings to mark different sections will do. If necessary, you can use designed sections here and there. However, it's best to keep things simple and consistent with the rest of your website.

You can see this on our own info page here in the Blogging Assistant:

Its aesthetic matches our homepage and the style matches our blog posts.

Tip 6: use a single call to action

In conclusion, let's talk about how to close your page. You should promote one of three things in a single call to action: your email list, a product (not your entire business), or a social media platform that you are active on. If you use floating social share buttons, choose your email list or product instead.

The reason we say "single" call to action is simple. Minimalism shines here. By limiting your reader's options, you can point them out of a specific action to take without worrying about being distracted.

You can really maximize your conversions by using the other tips on this list to improve your call to action such as: B. by using the storytelling technique to build on it.

Final thoughts

Writing your info page is one of the most intimidating tasks you'll do while creating your blog, but it doesn't have to be as scary as you might think. All you have to do is take the facts that you have already planned about yourself and combine them with what you know about your target audience's struggles.

While this article focused on the most important things to consider, it didn't cover a few additional things to add to your page. This includes facts like location, contact information, and a list of frequently asked questions (FAQs).

You can even combine your info page with a home page to create a unique hybrid where you direct new readers to different guides, content on your website, and products depending on where you think they are educated in Your niche should begin.

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